2013 Tech Trends – As Told by Steve Ballmer (#25DaysOfTech)

As the CEO of Microsoft, Steve Ballmer’s job is to exercise foresight into where the tech industry is headed and make sure his company is moving in the same direction. During a recent Q&A at the Churchill Club, Ballmer talked about the status and future of...

Marketing So Useful People Would Pay For It (#25DaysOfTech)

Guest post from Jay Baer2013 will be the death of “viral” as a marketing strategy. Despite the success of Old Spice, Honey Badger, Gangnam Style and other outliers, brands will recognize that swinging for the fences breeds strikeouts, and is wholly...