Time for Brands to Own Their Fans

Time for Brands to Own Their Fans

In social media’s mainstream infancy, Facebook fan counts actually meant something. Account growth was bountiful and Mark Zuckerberg hadn’t duped advertisers into thinking they were building something valuable. It’s now clear, the enormous fan bases...
Time for Brands to Own Their Fans

How Soon We Forget—But the Web Doesn’t

  Here we are, now halfway through 2014, and I’ve totally forgotten my New Year’s resolutions, much less the vow I made just a month ago to lose 5 pounds (therefore, v. 2 of that vow is 8 pounds). Our memories are short, and often that fact can be a...

My son, the Social Network

Airfoil Co-CEO Janet Tyler was recently invited to submit a guest post for SpinSucks.com – the professional development blog for PR and marketing professionals. Janet talks a lot about her children – the Social Networks. Comparing social media to children,...

Social Media mAD-ness

On the heels of a major Facebook announcement (cue shock of IPO announcement), an unexpected story began to emerge. A couple of days ago, rumors broke of General Motors cutting its $10 million budget for Facebook advertising. GM plans on finishing their current...