Going to CES? Why your presence isn’t enough.

Going to CES? Why your presence isn’t enough.

There are several tell-tale signs that it's September in Michigan. The air is getting cooler and sharper, Halloween decorations are starting to appear in stores, and inside our agency walls, things are bustling as we enter the thick of planning for CES in January....
5 Questions to Ensure Your Signature Event is a Success

5 Questions to Ensure Your Signature Event is a Success

The Parrot DISCO was one of the most anticipated products announced at CES 2016. So when it came time to release the unique, fixed-wing drone to the world, we knew we had to create an amazing experience. For the global launch of the Parrot DISCO, Airfoil worked with...
What CES taught me about the world of marketing

What CES taught me about the world of marketing

As the week drew closer, I mentally pumped myself up for the 2016 CES show I heard so much about in the office. I was told it was going to be a busy week, but I was more than ready. I wasn't exactly sure what to expect, but before I knew it the first day of CES...
11 Reasons Why Your Tradeshow Marketing Isn’t Working

11 Reasons Why Your Tradeshow Marketing Isn’t Working

Trade shows are a big part of the marketing budget for many companies, even in today’s digital age. Many companies go to these blindly year after year, and are always searching for ways to maximize leads to little or no avail. At a recent technology tradeshow I...