Social Media mAD-ness

On the heels of a major Facebook announcement (cue shock of IPO announcement), an unexpected story began to emerge. A couple of days ago, rumors broke of General Motors cutting its $10 million budget for Facebook advertising. GM plans on finishing their current...

Have You Unlocked the Potential of Your Brand?

The playing field for brands has been leveled. Consumers use web, mobile and social to define brands on their own terms, ultimately transforming themselves into becoming the brand. Winning brands of today and tomorrow have only one choice – embrace and be...