What everyone ought to know about women in technology

What everyone ought to know about women in technology

There are always so many articles discussing the gender gap that exists in tech today. People love to report on it, but not enough action is taken to address it. It’s time to stop talking about the problem and doing tireless research about it and start taking...

Why All Those Paper Scraps Are Driving Me Mad

 I can’t believe I just spent 15 minutes trying to figure out where I stashed the unused file folders I bought six months ago. Not desktop folders, but real manila ones, with three-position tabs.  I was looking for one in which to file a legal document...

Rescue Me, Digitally

 Apparently, one of the last citadels of paper-based data is the rescue sheet, a document on A4-size paper that indicates where and how a particular vehicle can best be pried open when occupants need rescuing. Required in Europe, the sheet must be placed behind...

A store is…wherever the customer says it is.

In our first in a series of posts detailing 2012 predictions, we introduced you to a broad (and bold) forecast that “social” would “go away” in the year ahead. Of course, we didn’t mean that social media would disappear, but that the use...

How to increase followers on Twitter

How to increase followers on TwitterTwitter has become a key tool for marketers to reach broad audiences and share content. To reach large audiences, it helps to have a large number of followers. However, the process is a bit more complicated than simply hitting the...