Give a pulse to social media for business

Ever get the sense that you’re being talked “to” and not “with”? Most of us gravitate toward people and organizations that make it clear our opinions and ideas matter to them – it’s human nature. What businesses must remember...

Lessons learned from FutureMidwest

A cow with a space helmet is posted all over the sheds at Eastern Market… what does it all mean? Last week, ’Foilers had the opportunity to participate in FutureMidwest, the region's largest digital business conference. With attendees ranging...

The Measure of Relationships

At last week’s World Business Forum, one quote from Altimeter’s Charlene Li shared stuck in my mind: “We tend to overvalue the things we can measure and undervalue the things we cannot.” She shared this quote in the context of the value of...

Developing a digital media strategy? Start with research.

There is a common thought among companies that they NEED to be on the latest social networks in order to connect or retain customers. This is simply not true. Plain and simple, companies need to be where their customers are online. While this has been a...