What’s hot with Marcom in 2014?

  With the recent enhancements in technology here are a few things that are going to change the way that we do business. Need for insight-driven data First, there will be a strong push for analytical tools that will provide more interest-driven data on the online...

Making the Huge Jump in Understanding Big Data

  “Leapfrogging” is a commonplace economic growth theory. It goes something like this:  Those that hold monopolies on current technologies have less incentive to innovate than potential rivals.  They eventually lose their technological leadership role when new...

Charitable giving is on the rise…but are nonprofits?

Is it more important for organizations to communicate when economic times are good or bad? It’s a conversation I’ve had with many businesses, especially over the last few years as clients debate the relative value of their investments. Maybe not...