Seeing Clearly: Customer Service

Seeing Clearly: Customer Service

I spent most of 2015 preparing for my wedding day. A fun, yet busy time filled with flowers, dress fittings and table assignments. While I am usually supporting Airfoil clients with their marketing and public relations needs, I was the client. An interesting change of...

The Image Poll

According to a recent Gallup Poll, there are four industries that most Americans view more positively today than they did 10 years ago:InternetElectric and gas utilitiesComputerFilm/Movie industries This same poll listed sectors such as the federal government, real...

Interviewing our customers and ourselves

I was reading Becky John’s blog this week when it struck me that as communicators, what we’re really doing is similar to prepping for a job interview.In short, we want customers to choose our product or service over others, just like we want to be chosen...