Engineering + Design = Great Customer Experience?

Engineering + Design = Great Customer Experience?

  The “do we or don’t we” courtship of two essential disciplines of technology Are the concepts of engineering, design and customer experience separate strands that intertwine to weave the fabric of technology? Or are they concepts that are so...

Why are big brands afraid of feedback?

In the past year and a half, I’ve purchased a new car and a new cell phone. While they are completely different purchases, there was a common bond in the experiences. Both times, the salesperson indicated I would be receiving a survey from the corporate level...