Swimming with the fishes

They move fast. They don’t follow patterns. Right when you think you’ve caught one, it slips away for a better lure. Welcome to the world of PR with 21st century audiences.One of the great privileges of my job is having the opportunity to sit on the boards...

Reality bites … or does it?

According to ‘Foilers who attended a recent Council of PR Firms webinar on thecommunications implications of augmented reality (AR), the technology isequally thrilling and problematic.  As bona fide technophiles, there is atwinkle in our eyes as we...