The Content Key

As I wrote about in my last post, the avenues open to brands needing to engage with audiences is evolving at an alarming pace. Nowadays, businesses simply won’t succeed without a smart content strategy to communicate with customers in the right place at the...

Outsourcing quality in journalism

A few months ago, I wrote about the alarming rise of page-view journalism and content farms such as Demand Media and Associated Content, noting the negative effect they could have on the journalism industry. As much as it pains me to say, apparently this trend...