Get Noticed in an Overstimulated World

  We are exposed to numerous amounts of advertisements, media, opinions and designs on a daily basis. Think back to when record players were introduced to our society in the late 1800’s. I can only imagine what the hype was to listen to any selection of music in...

‘Dumb’ Consumers Mean ‘Smart’ Businesses

Gawker recently posted an article that it deemed as “insights into the dumbest social networking users in 2011.” I think what they found is nothing short of fascinating. First things first, here’s the breakdown of the top, fastest-rising searches by...

Couch Consumers Change Retailers’ Habits

I was surprised a few weeks ago when I received a catalog from Shutterfly in the mail. Shortly following, I then received similar catalogs from Winkflash and Snapfish, all promoting holiday card printing (online, of course). Then, in my Sunday paper, I noticed a...

The power of a conversation (and a dog parade)

While PR pros traditionally communicate to their audiences through a variety of different media (newspapers, social media, TV, websites, etc.), there’s nothing like a one-on-one interaction between a brand and its customers.   Though some businesses...