Soar with Airfoil Beyond the Staid “Back-to-School”

Any parents worth their salted peanut butter will tell you that there are two “Back-to-School” shopping sessions. The first is the initial grab at your local office supply store.  You’ll see harried parents with a shopping list (downloaded from their kids’ teacher’s...

Why are big brands afraid of feedback?

In the past year and a half, I’ve purchased a new car and a new cell phone. While they are completely different purchases, there was a common bond in the experiences. Both times, the salesperson indicated I would be receiving a survey from the corporate level...