‘Smarter’ Retail Technology

  As a kid, I remember my favorite part of grocery shopping was the motion-censored coupon dispensers placed in aisles. These amazed me as I passed by my favorite sugary cereal and out shot a coupon for the very product I was begging my mom to buy eyeing. Now, 20...

“Context” is the new “clutter.”

Pushing products and services to the masses, “seeing what sticks,” and flooding the customer’s world with generic advertising were default (if not strategic) practices in a pre-digital era when marketers were limited in their ability to truly...