4 tips for amplifying earned media coverage

4 tips for amplifying earned media coverage

The media landscape is changing and people consume news differently now than they did 10 years ago. According to a recent study, 62 percent of Americans get their news on social media, with almost a quarter doing so often. Even though people are now getting their news...
The future is focused on flexibility

The future is focused on flexibility

With technological advances in the way we communicate come great advances in the way we work. Cubicle walls are falling and independent spirit is rising, but that doesn’t mean the 2020 Marketer will go it alone. Yes, the 9-5 work model will likely disappear as...
How to ensure your brand is telling the right story

How to ensure your brand is telling the right story

2016 marked a shift from traditional marketing to brand storytelling. As we look towards the next three years, marketing professionals will need to master emerging trends and find unique ways to insert brands into these conversations – some of which may already...
3 Major factors impacting news in the year ahead

3 Major factors impacting news in the year ahead

2017 is just getting under way and has already proven to be filled with interesting and sometimes frustrating challenges, for communications professionals and media alike. Due in large part to a tumultuous 2016, conversations are focusing less on the exciting...