Some nuances to doing business in Asia Pacific

Some nuances to doing business in Asia Pacific

Guest post from David Croasdale, Managing Director for Newell A few years ago, a major accounting firm sent out a message to all their employees saying that Fridays would now be considered dress down day. Staff would be allowed to come into work dressed smart casual....
Making the Most of Media Relations for Tradeshow Success

Making the Most of Media Relations for Tradeshow Success

Our teams are always out and about supporting clients at trade shows, and some of our biggest achievements come from our experience and diligence at the Consumer Electronics Show each year. So how do we create media relations magic for our clients? Easy, it all comes...
3 Step Crash Course: Cars and Millennials

3 Step Crash Course: Cars and Millennials

The automotive industry is a hotbed for change with a focus on technology and a shift in the buying power. Millennials have been buying vehicles for years and this year is no different.  According to TrueCar.com, millennials will purchase 4.24 million vehicles in...

Make Your Content Pass the Snore Test (Even You B2B Folks)

  A fellow communications practitioner told me a story once that made me simultaneously laugh and cringe. He recounted how he was on the phone pitching a certain prominent tech reporter at a major metro newspaper, when an unnerving sound interrupted things....

Better is Good, But Different is Better

  As communicators for tech companies, we’re often positioning brands, products and services as “better:” “Product v.2 is better than v.1.” “Business A delivers better ROI than Business B.” “Research shows customers have a better experience with our company.” In...