Going to CES? Why your presence isn’t enough.

Going to CES? Why your presence isn’t enough.

There are several tell-tale signs that it's September in Michigan. The air is getting cooler and sharper, Halloween decorations are starting to appear in stores, and inside our agency walls, things are bustling as we enter the thick of planning for CES in January....
CES 2018: Insider tips for scoring media coverage

CES 2018: Insider tips for scoring media coverage

As one of the largest – and craziest – trade shows in the world, navigating CES takes serious planning and teamwork (not to mention a comfortable pair of walking shoes). For months, marketers work tirelessly developing communication plans to help their...
CES Dispatch: Insights from the show floor

CES Dispatch: Insights from the show floor

For the tenth time in as many years, Airfoil Group is at CES, assisting clients as their products take center stage. This year, we’re onsite showing off awesome innovations from Airfoil client partners like HiMirror, XYZprinting and Airthings. I’m sharing...