Effective Storytelling: All Kids to the Reading Carpet.

Almost every PR professional has been there. On the phone or through e-mail, pitching to a media outlet or blogger about why they should be interested in your client’s new product or campaign. Fingers crossed that when you hang up or hit send the receiver will...

Good metrics are meaningful metrics

As Airfoil’s research director, I’m the first to say that –simply put – measurement is great. We use data to strategically formulate,launch, adjust and accelerate each of our clients’ PR programs. It’s theheartbeat of the work we do...