Social Media mAD-ness

On the heels of a major Facebook announcement (cue shock of IPO announcement), an unexpected story began to emerge. A couple of days ago, rumors broke of General Motors cutting its $10 million budget for Facebook advertising. GM plans on finishing their current...

Google+: Should I stay or should I go?

A lot of Monday Morning quarterbacks have been predicting the success and subsequent failure of Google+ as a social network. However, Google+ isn’t here to be your new Facebook or even a social network. Google+ is here to do what Google did: change the way we...

The Measure of Relationships

At last week’s World Business Forum, one quote from Altimeter’s Charlene Li shared stuck in my mind: “We tend to overvalue the things we can measure and undervalue the things we cannot.” She shared this quote in the context of the value of...