Trusty Brands Become Family

We are born with brands from the start of our lives. Icons like Pampers and Huggies kept our infant selves from getting too messy. Characters like The Looney Tunes, The Muppets and Teenage Mutant Ninja Turtles kept our child minds entertained. Huffy bicycles fueled...

“Context” is the new “clutter.”

Pushing products and services to the masses, “seeing what sticks,” and flooding the customer’s world with generic advertising were default (if not strategic) practices in a pre-digital era when marketers were limited in their ability to truly...

The Changing Face of the Brand Relationship

This is such a fascinating time to be in the communications industry.  Just think about all the new technologies, the new social media channels, and how the media landscape has evolved the last decade.For brands, life in the digital age is both...

The power of a conversation (and a dog parade)

While PR pros traditionally communicate to their audiences through a variety of different media (newspapers, social media, TV, websites, etc.), there’s nothing like a one-on-one interaction between a brand and its customers.   Though some businesses...