Managing a brand in the era of fake news

Managing a brand in the era of fake news

  The rise in fake news is certainly not a new American phenomenon.    Abraham Lincoln was nearly undone by it and Benjamin Franklin used it to help further the case for independence from Britain. Propaganda has been as much a part of American history...
No, An Intern Cannot Run Your Social Media Program

No, An Intern Cannot Run Your Social Media Program

Social media is a necessary tool in any brand’s marketing toolbox, but too many decision-makers treat social as an afterthought. Business owners regularly suggest saving money by hiring interns to manage program strategy. Using Instagram to share visual...
Three steps to wrangle online reviews

Three steps to wrangle online reviews

Online reputation management isn’t hard and if you’re a business owner, lack of finances to support a proper approach is a lousy excuse. Customers increasingly rely on web research to decide on every purchase decision – from cars to restaurants. For...
Stand Out: 6.5 Paths to Strategic Audacity

Stand Out: 6.5 Paths to Strategic Audacity

For those of us in the marketing profession, the bar is constantly being raised. Marketers are faced with a number of challenges: understanding new technologies, measuring program impact and internal stakeholders expectations for ROI. Amid all of this,...