Augmented or not, the consumer experience is real

Someday all of our “realities” will be a hybrid of actual and non-actual experiences, but today’s advance­ments in aug­mented real­ity (AR) are already making serious strides toward making it very difficult to discern digital experiences...

Top Tech Trends for 2011

As I started my internship with Airfoil, I believed I was up-to-date on technology. But as I am becoming acclimated with the technology we use most for business at Airfoil, I can see now that I am not as tech savvy as I thought.The technological landscape has changed...

Reality bites … or does it?

According to ‘Foilers who attended a recent Council of PR Firms webinar on thecommunications implications of augmented reality (AR), the technology isequally thrilling and problematic.  As bona fide technophiles, there is atwinkle in our eyes as we...

Is social media, as we know it, outdated?

Living in the technology hub of America gives you adifferent perspective on all things digital.  Some of the most innovativecompanies from around the world call Silicon Valley home, so it’s safe toassume you’ll bump into well-known executives while...