Augmented or not, the consumer experience is real

Someday all of our “realities” will be a hybrid of actual and non-actual experiences, but today’s advance­ments in aug­mented real­ity (AR) are already making serious strides toward making it very difficult to discern digital experiences...

The real glitz and glamour of industry awards

What is the first thing that comes to mind when considering awards? Red carpets and shiny trophies? A heartfelt acceptance speech? Adding to your trophy case? Sure, the glamour of awards come to mind, but it is not the whole picture. Investment in award programs is...