How to analyze your earned media

How to analyze your earned media

Even in our increasingly digital world, traditional media relations remain a pivotal piece of the marketing pie. Today’s savvy marketers look at earned media, such as articles or bylines, as part of a comprehensive strategy comprised of earned media, owned media...
Improve Your March Madness Productivity With Big Data

Improve Your March Madness Productivity With Big Data

You’ve read the headlines: daytime basketball in March may account for billions in lost productivity. College hoops games trigger a rise in online streaming, bracketeering and health-related absences. Big data can’t solve the last problem, but it can help...