Some nuances to doing business in Asia Pacific

Some nuances to doing business in Asia Pacific

Guest post from David Croasdale, Managing Director for Newell A few years ago, a major accounting firm sent out a message to all their employees saying that Fridays would now be considered dress down day. Staff would be allowed to come into work dressed smart casual....

Social Media mAD-ness

On the heels of a major Facebook announcement (cue shock of IPO announcement), an unexpected story began to emerge. A couple of days ago, rumors broke of General Motors cutting its $10 million budget for Facebook advertising. GM plans on finishing their current...

Five Tips for Recent PR Grads

Hello slightly younger versions of us! Susie and Dave here, offering up our congratulations on being part of the graduating class of 2012. Now that you can put away your books and pens (do students still use these?), what’s next for you in the journey they call...

Have You Unlocked the Potential of Your Brand?

The playing field for brands has been leveled. Consumers use web, mobile and social to define brands on their own terms, ultimately transforming themselves into becoming the brand. Winning brands of today and tomorrow have only one choice – embrace and be...

Back off my social media

New research shows Americans hate social media promotionsSocial media is hot and companies are all trying to find ways to leverage this captive audience, but according to new research from ExactTarget, social media promotion is doomed from the start because Americans...