Airfoil co-CEO Janet Tyler contributed to PRSA’s PRSAY blog this week, highlighting how mobile will impact the public relations industry in 2013. Her post discusses how trends in mobile such as NFC and mobile payments are changing the consumption and shopping habits of consumers, which in turn will impact the marketing practices used to engage customers. Businesses should not only consider mobile as part of their communications and marketing strategy, but also need to learn to use mobile effectively through targeted and relevant content.

To learn more about mobile’s growing effect on the communications industry, read the full article here.