In an age where we have come to rely on technology to improve so many aspects of our lives, it’s easy to become complacent and trust that what the technology is advertised to do will do just that.  And in our profession, we tend to let the programs that enable us to bang out an accurate press release or e-mail quickly have the final say in what we say.  Because who wants to re-read a 2,000 word byline article for spelling and grammar after we’ve run it through the automated checker? 

But there is something to be said for the human effect on the work we do.

While your machine might whiz through a whitepaper in less than a minute, it’s probably a good idea to take a few extra minutes and read it over with your own eyeballs.  Those computers are smart, but they (so far) lack the one advantage we, as people, retain:  common sense.

After all, who wants to win a contest that’s giving away a plague?


— Brad Marley