Building a lead generation enginge that drives results for Quantiphi
Quantiphi retained Airfoil Group to increase awareness and generate net new leads within the US market. A core challenge for Quantiphi was creating high quality and buyer centric content. In order to achieve Quantiphi’s growth goals we focused our content and creative efforts on creating elements aligned to target buyer needs, stages in the buying process, and ideal channels to drive target business objectives.
The Airfoil Solution
Airfoil’s overall content and creative strategy focused on refining the target buyers for the assets and aligning their pain points and goals to specific search terms with the greatest volume. This helped focus the content topics and type to be most aligned with what the target buyers were actively looking for as part of their buying process. From this we created a long form downloadable eGuide, multiple blog posts, emails, and social content to drive engagement and net new leads.
The newly developed content helped increase the overall traffic to the website through an increase in organic traffic, as well as paid search, paid social activities, and email marketing. In 90 days our efforts generated 12,000 website visitors to targeted content, generated over 300 net new leads, and engagement with over 2,000 existing prospects.
Content & Creative Assets
90 Days = 300 net new leads, and engagement with over 2,000 existing prospects.