Detroit – March 13, 2006 – Oxlo Systems Inc., the leading Dealer Communications Hub provider for the automotive retail market, has named Airfoil Public Relations, Inc., specialists in technology marketing and public relations, as its public relations agency of record. Airfoil will provide strategic communications support to elevate Oxlo’s position as a leading developer and integrator of technology. This technology enables a greater choice of dealer management systems in the automotive retail marketplace, ultimately providing dealers with lower costs and better customer service.

“The opportunity to work with a technology innovator such as Oxlo is very exciting,” said Airfoil Automotive Practice Vice President Kim Welch. “This partnership allows us to not only assist Oxlo in reaching its strategic business objectives, but also build its brand and thought leadership.”

Airfoil’s first priority for the new engagement with Oxlo was managing and coordinating its media relations for the 2006 National Automotive Dealer Association (NADA) convention in Orlando, Fla. Airfoil was instrumental in securing briefings to communicate the value of Oxlo’s technology solutions among key automotive trade publications.

“Airfoil’s heritage of serving fast companies with tremendous speed and accuracy appealed to us,” said Oxlo COO Dan Seats. “We are excited to have them represent us in the marketplace and are looking forward to the excellent service that Airfoil is known to offer.”

About Oxlo System, Inc.
Oxlo Systems Inc., based in Broomfield, Colo. is the leading Dealer Communications Hub (DCH) provider, designed specifically to improve the processes of buying, selling, servicing, and financing a car. By seamlessly connecting the various systems that drive the automotive retail business, Oxlo differentiates itself with an integration focus that allows dealerships and manufacturers to concentrate on customer relationships and system vendors on application development. Within the existing IT architectures of the dealership, these plug-and-play integration solutions, which support the STAR standard, provide the tools that allow dealers to increase sales and lower costs. Oxlo Systems is a privately held corporation and has received institutional financing from Mobius Venture Capital and Appian Ventures. For more information, please visit

About Airfoil Public Relations, Inc.
Airfoil is an independent public relations firm that specializes in marketing technology products and services for emerging and established technology companies. Established in 2000, Airfoil is a Top 100 PR firm, according to PRWeek, and was a recipient of the PRWeek Boutique PR Agency of the Year Honorable Mention. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.

Christa Shalhoub
Airfoil Public Relations
(248) 304-1435
Airfoil Public Relations – High Tech PR –