Needless to say (but I will), it was a relief to read today’s headline on “Recession Ends in 79 Metros.”  An index compiled by the news outlet and Moody’s showed that the recession ended in August for one of every five metro areas in the United States. 


Instead of constant doom-and-gloom headlines on news home pages, we’ll be reading turnaround stories and comeback sagas, which may finally drown the frowns and dial an occasional smile on the faces of those who have been so wounded by this recession.


For their part, communicators need to be careful not to overstay their now-two-year-long visit to the muck of the economic downturn but to get in front of the tide of positive stories that may be coming our way.


Here are a few areas that we should be preparing to explore as the well-known new reality becomes the next-new-reality:

· The impact that health care reform is having on each and all segments of our nation, now that legislation is likely to pass within the next 60 days. 

· Many manufacturers already have geared up for a clean and green future and are likely to rise to the top rapidly as the economy recovers, while online companies have learned the value of virtual relationships and will build an even broader base for their growth.

· The dwindling distinction between “media” and “social media” as blogs, social networks, comment sections of news sites and crowd-generated stories become the trusted, word-of-mouth methodology for communicating news. 

· As the economy improves, will the fortunes of print editions do the same?  Not likely. Instead, watch for respected—and now jobless—journalists forming more collective Web sites where they will publish their investigative feature articles.

·  The return of entertainment in exciting new forms.  After cutting back during the recession, Americans will want to be cutting up during the recovery—without the lavish spending that got them into trouble way back 24 months ago.  We should be watching for the impact of 3D television, coming to homes in 2010. 

So there’s the challenge, communicators.  A good-news world is coming—deal with it.


–Steve Friedman


(See the full version of this post at Steve's blog.)