Airfoil Co-CEO Janet Tyler was recently invited to submit a guest post for – the professional development blog for PR and marketing professionals. Janet talks a lot about her children – the Social Networks. Comparing social media to children, she uses the analogy to discuss the importance of knowing where each is going and making sure your brand presence is growing with them along the way.


My Son, the Social Network

The new kids on the block are a royal PITA — but they’re our future. We have to know where they’re going, keep ‘em out of trouble, and maybe see if we can get them to do a little work for us around the neighborhood.

These kids—they go by the snooty name, “social media”— aren’t even teenagers yet—Little Twitter is six, Fickle Facebook is eight, LinkedIn is all business at nine, and Pinterest is still in the bassinet.

But each of them is already going through the angst of trying to determine what they want to be when they grow up.

Click here to read the rest of Janet’s post.