Accordingto a recent study from the Pew Internet & American Life Project, millennials arebecoming more savvy about their online reputations.  With recent uproarsagainst Facebook and security, it is no surprise that more consumers arebecoming educated about how much information is available about them online.


Reputationmanagement is now top of mind for many younger individuals. What you put on theWeb shapes your brand whether you are a huge corporation, small business or anindividual.  As more people become more conscious of this fact, manyInternet users are being more cautious about how they project themselvesonline, what information they are sharing, and who they are sharing thatinformation with.


Interestingstats from the study:

·         More than half (57 percent) ofadult internet users say they have used a search engine to look up their name and see what information was availableabout them online.

·         More than two-thirds (71percent) of social networking users ages 18-29 have changed the privacy settings on their profile to limit what they share with othersonline.

·         More than 30 percent of allInternet users ages 18 to 64 were worried about the amount of informationavailable about them on the Web.

·         27 percent of employed internetusers now work for an employer that has policies about how they presentthemselves online—such as what they can post on blogs and websites or whatinformation they can share about themselves.

·         31 percent of employed internetusers have searched online for information about co-workers, professionalcolleagues or business competitors, up from 23 percent in 2006.

·         44 percent of online adultshave searched for information about someone whose services or advice they seekin a professional capacity.

Aspeople become more aware of their online reputation, they are also taking stepsto use this space to promote themselves. After all, you are building a personalbrand, right? There are certainly good reasons individuals should be morevigilant. Employers, friends, family and even neighbors are searching the Webfor information about people and having creating a strong online reputation canlead to things like job opportunities, new business leads, etc. 


It’sgreat to see that more individuals are taking an active role in managing theironline reputations. As the social media and the Internet continue to groweveryone needs to be more savvy about what your personal brand is saying aboutyou.


–Deana Goodrich