Airfoil offers marketers 6.5 ways to respond to marketing industry disruption

DETROIT – Sept. 30, 2014 – Airfoil, a marketing and public relations firm for innovative companies, today announced the release of its latest industry point-of-view paper entitled “Be Fearless: 6.5 Ways to Stand Out in Your Company and Category” for free public download.  

Airfoil will provide additional industry case histories and commentary over the coming weeks that will help marketers plan for highly competitive environments, including events like the Consumer Electronics Show (CES) and the North American International Auto Show.  Marketers that would like publication notifications will find instruction within the paper.

“This is a manifesto for marketers and PR professionals who seek a fearless path to achieving differentiation for the brands with which they’re entrusted,” commented Airfoil executive vice president and Silicon Valley general manager David Bailey. “The rapid introduction of technologies and the growing need to demonstrate ROI through measurement has distracted many professionals – we offer a point-of-view for putting that in an appropriate perspective.”

Over the coming weeks, Airfoil will publish additional perspectives on creating brand differentiation by employing concepts like “punk positioning” and “elephant hunting” within B2B and B2C marketplaces and explore how these can be applied in different industries. It’s time to stand out.  

About Airfoil

Airfoil is an independent marketing and public relations firm serving innovative companies. Airfoil reported total gross billings of $8.6 million in 2013, which includes $7.4 million in fee revenue. Airfoil drives campaigns for a growing client roster across automotive, consumer, enterprise, healthcare and other segments of industry. The agency provides services to measure, inform and accelerate clients’ marketing communications, digital, social media and brand strategy programs. Airfoil has been honored as a Silver Anvil winner for work with Microsoft, named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil, please visit or follow us at on Facebook and Twitter at @airfoilgroup