Jeff Lutz

I help clients realize their marketing objectives with smart, targeted communications.

What is your primary area of focus?
I have two major areas of focus here at Airfoil. First is creating happy clients – this happens through strategic counsel, but also ensuring that our efforts and results are aligned to business goals. My second focus is growing our firm – we have a fantastic team, and I want the whole world to realize that as well!

What’s the best thing about working at Airfoil?
People. Sure, a lot of focus is placed on delivering results, but I’ve always believed that success is based on delivering a special and positive experience to everyone – from colleagues to media members to great clients.

Why did you choose marketing as a career?
You could say I was always a bit of a marketer growing up – from a young age I understood that brands and products carry emotional connections. I love the ability to mold storylines and create limitless possibilities.

What’s one thing clients always ask you?
‘Can you handle that for me?’ That’s my favorite time to give a big ole ‘yes!’ – it is a defining moment that demonstrates true partnership.

What’s your all-time favorite Airfoil event?
Hands down – our ‘Amazing Race’-style event in Detroit. For those of us with a competitive streak, let’s just say that we reached the limits of our body’s physical capacity that day under the blazing sun.

Favorite place you’ve visited?
Berne, Switzerland – I woke up every morning thinking I was in some sort of dream world. Mountains, cobblestone streets, delicious chocolates, and vintage architecture. Oh my!

Favorite hobby?
Curling. Playing, watching, talking about it. Get me a good sheet of ice and a solid brush, and I’m good to go.

Jeff Lutz

Vice President,                                                      Client Experience