Millennials are already making their mark on the workforce. From flexible schedules to unlimited vacation time, this group, now numbering 74.9 million, isn’t shy about wanting to change the workplace baby boomers helped to sculpt. We can expect to see continued changes at all levels as a direct result of Millennial impact. In line with technology, we can expect these changes to be swift and disruptive.

Below we take a quick look at potential changes that future marketers and their leaders can expect to encounter as we look towards 2020 – a time when older Millennials will rise to executive positions and younger Millennials will come with an entirely new set of expectations and skills.

Prediction Snapshots:

Marketing will require new skill sets. Journalism has already changed significantly in the last 10, looking ahead to 2020 and beyond will be no different. Millennials will have a renewed appreciated for hard hitting investigative journalism.

Higher education becomes bifurcated into first-tier national universities and well-funded public universities. Options for alternative higher education at the lower end of the market proliferate in the form of two-year degrees, specialization and certifications as students seek to reduce the time spent outside the marketplace and wrap their education plans into their work timetable.

Recommendation for the 2020 Marketer: Young professionals entering the workforce should invest in specialized skills to augment their major fields of study, incorporating such competencies as statistics, market research, computer coding, Web and graphic design, video production and journalism.

In our new 2020 Marketer eGuide, our experts share more insights to help you better prepare for the next decade.


Download 2020 Marketer eGuide