Are you a gamer? Traditionally, we might think gamers are teens locked away in the basement playing games like Borderlands and Call of Duty for days on end. However, the traditional view of a gamer is changing as games like Farmville and Angry Birds are played every day by mass amounts of people. Even more, games are now being incorporated into classrooms and workplaces and “gamification” is growing as a method to impact everything from employee onboarding to internal sales processes.
Gamification by definition is the use of game theory to engage people in the performance of everyday tasks. Typically, gamification applies to non-game applications and processes to encourage people to adopt them or influence how they are used. Companies are now working to understand how these elements can be incorporated into traditional programs, especially as members of the millennial generation enter the workforce and push their organizations to find new ways to improve participation in activities that are thought to be routine or mundane. And gaming could be that solution.