PR Week recently ran a case study on the work that Airfoil is doing with its client, M*Modal. M*Modal provides medical transcription services, clinical-documentation technology, and speech-recognition products and selected Airfoil to develop a strategic social media plan and manage its execution. Based on M*Modal’s objectives, Airfoil determined that efforts should be focused on LinkedIn, Twitter & Facebook, in that respective order to implement its social content-marketing strategy.

Since May, Airfoil was able to increase referral traffic to M*Modal’s website by 65 percent across LinkedIn, Twitter and Facebook.

You can read the full case study on PRWeek here. (Please note that a PRWeek login is required to view the full study)