The Pew Internet &American Life Project recently released a study titled “A Typology of Information and Communication Technology Users.” It grouped people who use technology to communicate into 10 categories, from omnivores at the top to “off the network” on the opposite end.
Omnivores, 8 percent of the adult population, are those that have the most gadgets and services, actively participate online through blogs or their own Web sites.
The 15 percent of the population that is off the network are those that do not have cell phones, are not connected to the Internet and tend to be older adults.
It will be interesting to see how these percentages change as the generation that is growing up with YouTube and MySpace will become increasingly wired.
— Tonja Deegan