This week on NBC’s “ Meet the Press,” President-elect Barack Obama stated  that he has immediate plans to invest billions of dollars in introducing electronic medical records, among other investments in schools, roads and bridges.

He said, “All those things are not only immediate – part of an immediate stimulus package to the economy, but they're also downpayments on the kind of long-term, sustainable growth that we need."

So, now is the time for EMR marketers to invest in brand-building, awareness and influencer relations in preparation for the future to come.

This may be counter-intuitive in today’s economy, but so is playing dead when being attacked by a 8-foot tall grizzly bear.

— Leah Haran