A couple of us ‘Foilers attended the Internet Retailer Conference last week in Chicago and it’s fair to say that e-commerce is indeed alive and well. Airfoil helped launch a major customer announcement for richrelevance – really powerful representative coverage here — and also hosted media introductions for our new client, RatePoint. Check out this podcast between the RatePoint CEO and AuctionBites. Fry continues its commitment to commerce innovation with its recent reveal of Qponix and importantly, provided the free wireless access throughout McCormick – making effective multitasking a reality.
Amidst and among the always random trade show elements (blue Santa or Liberty the Cart Whisperer anyone?), key themes included online brand reach/exposure and reputation management, fulfillment, multichannel inventory management/sourcing and personalization/recommendation functionality. We heard that most of the educational content was not particularly new and that Shop.org commands a bit of a more sophisticated curriculum, so to speak. But at least we had a Deion Sanderssighting and got a few free cookies from Santa’s helpers. Now to rest the weary feet.
— Tracey Parry