It’s just about a month (ok, it’s actually 24 days, 22 hours … and counting)>until PRSA-Detroit welcomes the 2008 PRSA International Conference, “The Point of Connection,” Oct. 25-28.

While the majority of recent local news has covered the automakers, the economy and Detroit’s mayor, the city and region have had its share of positive news, as well, including an influx of movies being made here, a new airport terminal and a new mayor.

Oh, and we also have several national conferences that continue to take place in Detroit. We’re excited that the Public Relations Society of America – the world’s largest organization for PR professionals – has selected Detroit this year, as well, and we plan to show off our city and its many treasures.

The conference will include many Detroit features and flavors, with several restaurants on tap for dinner events and the opening night reception at the Renaissance Center’s Wintergarden.

I’d be remiss if I didn’t mention my colleague’s panel regarding the communications challenges with companies’ environmental policies. Tracey Parry, Airfoil senior vice president, will be moderating “Going Green: From Detroit to the Valley and Everywhere in Between.”

Other topics will include social media, emerging technologies, crisis communications, sustainability, reputation, branding and integrated communications.

If you can’t be there in person, PRSA has several ways you can stay connected – the PRSA- Detroit chapter site (of which I am the treasurer); the conference’s Twitter feed, YouTube, Facebook, and the conference blog.

I look forward to connecting with you in Detroit.

— Rich Donley, APR

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