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How to Turn Internal Experts into Your Best PR Asset

How to Turn Internal Experts into Your Best PR Asset

by Sarah Tuggle | Aug 19, 2026 | Marketing Communications

Inside every organization is an untapped PR advantage. However, knowing where to look – and, more importantly, how to unlock this advantage – is a skill that only the savviest marketers and PR professionals possess.   Journalists and their audiences are more skeptical...
The Anti-Generic B2B Tech Media Pitch: How to Earn Journalist Responses

The Anti-Generic B2B Tech Media Pitch: How to Earn Journalist Responses

by Sarah Tuggle | Jul 8, 2026 | Marketing Communications

Why your ‘revolutionary’ B2B tech pitch is being ignored AI has become integrated into the daily work of PR and communications practitioners, and to some, that extends into their media pitches. Journalists report receiving hundreds of pitches per day covering...
How Non-traditional Media Channels Will Shape Your Strategy in 2026

How Non-traditional Media Channels Will Shape Your Strategy in 2026

by admin | Dec 2, 2025 | Strategy

The media landscape is undergoing one of its most dramatic shifts in decades, and brands that want to stay relevant will need to expand their strategies beyond traditional newsrooms and broadcast channels. As legacy outlets like The New York Times or The Wall Street...

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