I help companies understand and implement inbound marketing and sales to align strategies and tactics to their buyers needs at every stage of their journey.
What is your area of focus?
My focus is on helping our clients truly understand and connect with their buyers across multiple channels to capture new leads and nurture those leads to finally becoming a customer.
How long have you worked at Airfoil?
I just celebrated my first anniversary with Airfoil!
What has been your favorite client interaction?
I remember running a training session on a marketing automation platform we had set up and were utilizing. It was amazing to see the excitement as the client realized how they could personalize and automate their marketing and deliver better-qualified leads to sales with tons of engagement insights about each individual lead.
What is your biggest client win?
Working with a complex B2B technology brand within just 90 days we were able to add an additional $3M in projected pipeline revenue from a multi-stage multi-channel campaign.
Why did you choose marketing as a career?
I was always fascinated by the entire purchase experience and how buyers and brands interact with one another, and I wanted to help businesses grow by delivering great experiences to their buyers.
What’s the one thing clients always ask you?
How can we drive higher quality, better-educated leads to our sales teams that are ready to buy?
What is your favorite hobby?
What’s one thing people would be surprised to know about you?
I have played the cello since I was three years old.
Head of Demand Gen, Airfoil Digital