New research shows Americans hate social media promotions

Social media is hot and companies are all trying to find ways to leverage this captive audience, but according to new research from ExactTarget, social media promotion is doomed from the start because Americans hate it.

In a recent blog post on Convince & Convert from social media guru Jay Baer, he highlights a great point, “Your company needs to be human because your competing with humans.”

As brands are fighting to find the brass ring method of using social media, it could be just this simple: humanize your brand.

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