AppConext Auto Selects Airfoil to Promote Inaugural In-Vehicle Application Summit for Senior Automotive, Mobile and Technology Industry Leadership

Southfield, Mich. – March 4, 2014 – Airfoil, a marketing communications and PR firm for technology and innovation brands, announced it was selected to promote the inaugural AppConext Auto conference by conference organizers AppConext, LLC.

Senior executives from General Motors, Cisco, Panasonic, and the US Department of Energy, amongst other leaders in the connected vehicle space, will take the stage at the inaugural AppConext Auto conference on May 13 and 14, 2014 at Lawrence Technological University in Southfield, Mich., to discuss the challenges and opportunities facing the in-vehicle app marketplace.

“After examining its client roster and noting its headquarters in Detroit and offices in Silicon Valley, we felt Airfoil was the firm we were looking for – uniquely positioned at the intersection of the automotive and technology industries,” said Max Rollinger, Founder of AppConext. “We’re looking forward to working with the Airfoil team, our speakers and our Premier and Featured partners to bring together a valuable and truly unique event.”

AppConext tapped Airfoil for its strategic counsel, strong industry connections and integrated PR and marketing communications services. Airfoil will support conference agenda strategy, event promotion and awareness initiatives.

“Airfoil has enjoyed significant growth from the convergence of automotive and technology, and all signs suggest increased marketing investment in this arena,” said Lisa Vallee-Smith, CEO and co-founder of Airfoil. “We’re driving communications strategy for clients across the transportation spectrum, including leading suppliers, aftermarket products and services providers, innovators of connected in-vehicle technology and helping to establish categories for emerging challenger brands.”

Limited Launch Price conference passes are available until March 10th, with the first 10 registrations using the discount code AF200 eligible to receive an additional $200 off the conference pass of their choice.

Registration and the complete conference agenda are now available by visiting the official AppConext Auto website at

AppConext creates industry events that provide professional development and networking opportunities for senior executives to discuss “what’s next?” in the mobile technology landscape.


About Airfoil

Airfoil is a marketing communications and PR firm for technology and innovation brands. Airfoil drives campaigns for a growing client roster across automotive, consumer, enterprise, healthcare and other segments of industry. The agency provides services to measure, inform and accelerate clients’ marketing communications, digital, social media and brand strategy programs. Airfoil has been honored as a Silver Anvil winner for work with Microsoft, named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil, please visit or call 866.AIR.FOIL.