President Obama has declared October 2009 to be National Energy Awareness Month, and has challenged all U.S. residents and companies to begin making clean energy choices that not only help rebuild the economy, but also help make it more sustainable.


As the world’s leading importer of oil, U.S. companies and residents are dependent on many other areas of the world to support its lifestyle. President Obama and his administration are trying changing that by turning the U.S. into the largest exporter of green and clean technology.


Promising technologies can support this goal, such as lithium-ion batteries  to replace oil engines in power tools and vehicles or LED light bulbs to replace fluorescent bulbs that clog landfills. Other technologies are being perfected every day to pull energy from water, wind and the sun so that we can reduce the amount of oil we need as a country. While it is unlikely that the U.S. will ever completely rid itself of a need for oil, merely reducing that need will go a long way toward helping the environment, as well as setting a global example.


Additionally, simple lifestyles choices that each and every one of us can make will help begin the U.S.’s transformation to a more “green” and sustainable place. Purchasing organic cleaners, moisturizers, and fertilizers that will not pollute the water and land when disposed of, and networking with other leaders who are interested in promoting progressive change can move the country toward more environmentally friendly and sustainable business practices. While these practices may not directly affect energy efficiency, they are part of a larger picture of creating a healthier, greener planet.


To honor the President’s energy vision, I encourage all of us to take a step back and look at how we can make small changes in our lives to be more environmentally friendly and energy efficient. While one person’s contribution may not seem significant, if everyone joins in to do their part, we as a nation can encourage a global shift in the way humans think about and use energy.


(Disclosure: Links in this post include current and past Airfoil clients Imara, Ilumisys and ecostore USA. Airfoil is a sponsor of eco Tuesdays in Detroit.)


— Caitlin Cassady