Airfoil has been award a Silver AnvilAward of Excellence from the Public Relations Society of America (PRSA) at its annual event in New York. Our integrated campaign with Parrot for the launch of the company’s AR.Drone, a quadricopter controlled by an iPod touch or an iPhone, at the 2010 Consumer Electronics Show (CES) was recognized in the marketing consumer products/technology category.
It’s a cliché in the press release world but yes, we are truly thrilled, excited andhonored! Being a finalist and then winning from a field of 823 entries acrossall categories reinforces our team’s talent for strategically planned andremarkably executed media relations campaigns.
Appropriately titled “Out of Nowhere,” our submissionshowcased the disruptive and buzz-building impact the campaign had at CES. TheAirfoil team created a strategic marketing communications program to buildmystery and drive consumer demand for the AR.Drone. The launch drove more than100 media briefings, 600 media mentions, more than 3,000 new Twitter followers,and was the most-viewed video on YouTube during the opening day of CES. TheParrot website also received a nine-fold increase of website visitors andreceived five Best of CES Awards from publications and industry groups such as WIRED and Popular Science.
In addition, Airfoil was awarded the 2010 Bronze Anvil Award ofCommendation for the same campaign. The Bronze Anvil competition drew 697entries. Of those, only 78 organizations were selected as Award of Commendationwinners. Airfoil also recently received the platinum HermesCreative Award for the same campaign.
— Janet Tyler