Royal Oak, Mich., October 4, 2016 — Airfoil, a marketing communications agency for global technology brands, today announced the addition of four new clients: TechSmith Corp., Liquid Web, Tata Technologies, and Airthings.   

“Our newest clients add to our 16-year heritage of serving technology brands,” said Lisa Vallee-Smith, CEO, Airfoil. “These companies allow us to build on our public relations expertise with new and non-traditional services such as content marketing and social media.”

TechSmith Corporation: TechSmith Corp. of Lansing, Mich., provides practical business and academic software products that can dramatically change how people communicate and collaborate. The company enables users to work more effectively wherever they may be, and ensures that the process of creating, sharing and collaborating around content is simple and intuitive so that others can learn from their knowledge.

Liquid Web: Liquid Web, also of Lansing, Mich., is a privately held, managed web hosting company with three wholly-owned data centers in Lansing, Mich., and a fourth location in Scottsdale, Ariz. As a leader in the professional web hosting industry, they have an unwavering dedication to providing the best hosting products available and premium customer support.

Tata Technologies: Tata Technologies, based in Novi, Mich. and founded in 1989, is a global leader in engineering services outsourcing and product development IT services to the global manufacturing industry, enabling ambitious manufacturing companies to design and build better products.

Airthings: Established in 2008, Airthings is a Norway-based tech company that creates smart radon and air quality monitors that easily monitor and identify radon levels in indoor air. Airthings’ mission is to ensure people around the world take control of their air quality through simple, affordable and accurate technology solutions, making radon and air quality detectors as common as smoke detectors.

About Airfoil 
Airfoil is an independent marketing communications and public relations firm serving technology companies and innovation-centric brands. With offices in Detroit, Silicon Valley and New York City, as well as global partnerships in Asia, Europe and South America, Airfoil drives campaigns for a growing client roster across automotive, consumer, enterprise, healthcare and other business sectors. The agency provides services to measure, inform and accelerate marketing communications, digital, social media and brand strategy programs for clients. For more information about how Airfoil can help your programs Be Positively Impossible to Ignore, please visit us at or connect with us on LinkedIn and Twitter at @airfoilgroup.