Southfield, Mich., May 19, 2011 – Airfoil Public Relations has earned a platinum Hermes Creative Award for quality, creativity and resourcefulness in executing the Microsoft’s annual “Work Without Walls”public relations campaign. Airfoil provides public relations and marketing communications strategy and support for Microsoft’s U.S. enterprise, industry, small-to-medium business and channel partner teams.
In an effort to encourage the adoption of Microsoft solutions that enable a remote workforce, Airfoil developed this research-driven communications program to reposition remote working from an employee perk to an operational strategy in the minds of business leaders.
“Our ‘Work Without Walls’ campaign raised the bar for how we proactively shape strategic, creative and targeted business story platforms,” said Amy Messano, senior public relations manager for Microsoft. “Over the past decade, our strong relationship with Airfoil has helped our teams to execute extremely ambitious communications programs with efficiency and excellence.”
Hermes Creative Awards, administered and judged by the Association of Marketing and Communications Professionals, is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies, web based innovators and freelancers.
“We’re proud of this recognition because it demonstrates Airfoil’s expertise in applying strategy, research and powerful storytelling to deliver incredibly successful campaigns for our clients,” said Janet Tyler, Airfoil president. “The annual ‘Work Without Walls’ campaign has clearly positioned Microsoft as a leader in remote workforce solutions and raised awareness of the business productivity and cost-efficient benefits they can deliver.”
About Airfoil Public Relations, Inc.
Airfoil, with offices in Southfield, Mich. and Mountain View, Calif., is an independent firm specializing in marketing communications and public relations for both emerging and leading technology companies. Airfoil’s teams drive technology communications for a growing client roster across consumer, enterprise, health care, cleantech and industrial segments. The agency’s Client Solutions Group provides services to inform and accelerate clients’ marketing communications, digital and social media, and brand strategy programs. Airfoil has been named Technology Agency of the Year by the Holmes Report and recognized as a top firm in numerous industry rankings. For more information about Airfoil Public Relations, please visit http://www.airfoilpr.comor call 866.AIR.FOIL.