|Airfoil will Provide Media Relations Expertise to the Custom Search Engine Developer|
DETROIT – Oct. 16, 2007 – Custom Web search engine developer Search Engine Corp. has selected Airfoil Public Relations, specialists in public relations and marketing communications for leading and emerging companies, as its agency of record. Search Engine Corp. creates branded Web search engines which generate revenue for both corporations and non-profit organizations.
“We are pleased to be working with Airfoil Public Relations on our media relations activities,” said Katrina Boschenko, Search Engine Corp. co-founder. “Search Engine Corp. is proud to be offering Web users the opportunity to benefit their favorite philanthropic cause, without having to open their own wallets and companies the ability to increase their bottom line. We are excited to drive awareness of this medium through this partnership.”
With Search Engine Corp.’s custom non-profit search engine solution, Internet searchers can contribute to worthwhile causes with the click of their mouse. The company donates 50 percent of proceeds from advertising revenue generated by searches on these sites to support organizations such as public and charter schools, community foundations and cause-based organizations. Their portfolio of sites currently includes CatchTomorrow.org, Catchtomorrow.com, MountainSearch.org and Charteroo.com with a number of others at various stages of development. For example, with Charteroo.com, individual users designate the charter school they wish to support. The revenue generated from ad clicks is tracked and Search Engine Corp. will send that charter school a check for 50% of the gross revenue every quarter.
Search Engine Corp.’s custom corporate search engines make it easy to generate funds for a variety of corporate needs from increasing the company’s bottom line to supporting a company’s philanthropic partners. Utilizing Search Engine Corp.’s unique revenue share model, corporate partners will benefit by receiving 50 percent of the advertising profit generated by the searches on the custom search engine. Companies using a customized search engine can use the engine internally, through employees’ daily searches, and externally, by their customers’ searches, to maintain and increase brand exposure among these key audiences.
Airfoil Public Relations is working directly with the organization’s co-founders Craig Romero, CEO, and Katrina Boschenko, Marketing and Partnerships, to lead the media relations for the company and in particular, to drive awareness and adoption of its search properties.
“Search Engine Corp. is at the forefront of cause-based innovation having created a tremendous technology platform for public-private partnerships in support of in-need elements of our global and business community,” said Janet Tyler, president of Airfoil Public Relations. “We are pleased to be able to partner in support of their endeavor and in doing so, to do our part in helping Search Engine Corp. to realize its vision of providing auxiliary funding sources to organizations in need.”
About Search Engine Corp. (www.SearchEngineCorp.com)
Search Engine Corp. is the only custom search engine developer through which American Internet users can help fund a wide variety of charitable causes, including public and charter schools, as well as corporations. Headquartered in Santa Fe, New Mexico, the company’s current philanthropic engines donate 50 percent of its gross revenue from the company’s CatchTomorrow.org, Charteroo.com, and MountainSearch.org search engines. Based on the volume of site traffic, money is allocated to the school, school district, or other philanthropic cause designated for donations by individual users. Corporations also use Search Engine Corp. technology to engage employees and customers in searching that will drive additional revenue. For more information, please visit http://www.SearchEngineCorp.com or call 505.660.9916.
About Airfoil Public Relations, Inc. (www.airfoilpr.com)
Airfoil Public Relations, with offices in Detroit, Mich. and Redwood City, Calif., is an independent firm that specializes in marketing communications and public relations for both emerging and established brands. Established in 2000, Airfoil is ranked 10th among O’Dwyer’s top 50 technology PR firms, in addition to being recognized by PR Week as one of its Top 100 PR firms. Airfoil was also a recipient of the PR Week Boutique PR Agency of the Year Honorable Mention. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.